PITTI IMMAGINE FRAGRANZE

PI_HF_FFrom Friday to Sunday, 14-16 September 2012 at the Stazione Leopolda,  Pitti Immagine will present the 10th edition of Fragranze: the international fair event, that will bring to Florence the best in artistic perfumery.

The fair will showcase the most exclusive, high-quality craft fragrances, body-care and wellness products, cosmetics and sophisticated scented accessories by the best names on the world scene.

This year the new edition, designed by Alessandro Moradei, is inspired by the theme of travel: a journey through the world of scent, with the idea that scent is an integral part of every place.

The fair will have 2 distinct sections:

  • Sping Area: is the area reserved for new names, for lines of young fragrance brands that are débuting on the international scene and companies new to the market.
  • Chams Area: is the area dedicates at the world of accessories ( jewels, scarves and personal anc home accessories)  that are becoming more and more a necessary element of today’s lifestyle.

It’s a new of this edition!

 

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